#PRO CYCLING MANAGER 2018 U23 RACES PRO#
What started in Poland is now international with a push into Germany, Russia and Switzerland and the pro team will help with marketing, if you’ve seen the Sprandi name on the jersey it’s a brand owned by CCC. All this has made founder Dariusz Miłek a billionaire and CCC is one of the Polish stockmarket’s 20 biggest firms. It also appears to hold a perpetual sale which adds to the discount vibe. Visit a store and boxes are piled high with shoppers taking out of shoes themselves to try for size rather than an assistant bringing them out from a store room, this means fewer staff and more retail space. It started in the 1990s as Cena Czyni Cuda which translates as “the price makes wonders” and it’s a philosophy that’s sustained the company ever since, it stamps on costs. The team started in 2010 as Team NetAppĬCC is a Polish footwear retailer with some manufacturing too.
The silent partner is Specialized, the influential bike brand was instrumental in bringing Peter Sagan to the team. Don’t confuse them with arch rival Grohe, the plumbing version of Adidas vs Puma.
Hansgrohe make plumbing parts like taps and shower heads and if they have a Germany history since being founded by Herr Hans Grohe in 1901 are these days majority owned by US conglomerate Masco. Bora makes kitchen extractor fans with the selling point that the fans are located beside the cooking hob rather than above them and the firm has experienced prodigious growth since it started sponsoring a team. New for 2020 is the McLaren name but the sports car manufacturer is owned by Bahrain’s sovereign wealth fund so it’s partly an internal affair but the team will offer publicity and promotion for the brand which could be heading for a stockmarket listing.īora-Hansgrohe is a German team sponsored by two Mittelstand manufacturers. It’s a case study in “sportwashing”, the use of a sports team and so far seems rather successful, outlets sceptical about the recent Saudi Tour seem happy to run with features promoting the Bahrain team and it’s backer… a close ally of Saudi Arabia.
It’s harsh regime that sits right at the bottom of the press freedom index and other scores but this blogger better say nice things about because you can get jailed for tweeting criticism. Title sponsor since 2007 when the team was born out of the ashes of the Liberty Seguros team which was engulfed by Operation Puertoīahrain-McLaren is backed by the oil-rich island in the Middle East.The name lives on with team and it rides to promote the country although given the scandals over the years it’s not always made the country bask in glory although how much the negative headlines cost versus the wins gain is another matter. Title sponsor since 2000 and the team was founded in 1992 as ChazalĪstana was the capital of Kazakhstan – it means “capital” in Kazakh – but the city has be renamed Nur-Sultan.It’s mutually-owned and has grown via mergers to become one of France’s biggest insurance companies with 650 agencies across France. With the new season underway do you know your Cofidis from your CCC, Michelton from Movistar? Do you know what the EF in EF Education First stands for? No, it’s not Education First and the answer’s below and you can also learn what all the World Tour team title sponsors do.Īg2r La Mondiale is a French social insurance company, offering health insurance and pension plans to savers in France.
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